Sunday, February 1, 2009

Sponsored without commerical interruption

Before you look at this video below, understand it's a Super Bowl ad for the website Hulu which streams video to your computer, much like Youtube. You can watch TV shows or movies on Hulu and it's free and completely legal, except that you have to suffer advertising, much like television. The Hulu ad was aired tonight by NBC on Super Bowl and I wanted to check out this website, so I went to hulu.com.

I was happy to find that they have already catalogued all of the advertisements for Super Bowl XVIII, and you can view them and vote on them. As I began to watch the first ad, I had to first watch a short spot saying that this video is brought to you without commercial interruption by Halls Cough drops. And then, the video began playing. The video was, of course, a commercial interruption, right?

To ad further advertising bang for their buck, the Hulu advertisement (that originally ran on NBC tonight) was sponsored by TDF Florists. So to be clear, I watched a Hulu commercial on the Hulu website that was sponsored without commercial interruption by a commercial for TDF.

How fucked up is that?

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